A New Era for Hednesford Town FC

LED Perimeter Boards at Keys Park: A New Era for Hednesford Town FC

Hednesford Town FC has long been known for its ambition. From impressive promotion pushes to investment in infrastructure, the “Pitmen” have gradually raised their standards not just on the pitch but off it too. In that spirit, the installation of LED perimeter screens around the pitch at Keys Park would mark a truly transformative moment — one that could set a benchmark across non-league football.

Why LED Perimeter Boards Matter

LED perimeter boards are the flashy digital displays you see around the edge of modern stadiums: looping ads, animations, sponsor messages, match stats, branding — all visible live to fans in the stadium and often on broadcast. At top tiers, they’re standard; for non-league clubs, much less so.

The benefits are clear:

Commercial Value: Dynamic boards allow for more sponsors, varied advertising content, higher rates, and more creative packages (short video loops, animated branding etc.).

Fan Experience: Enhanced visuals can add to the atmosphere: animated match info, sponsor visuals, maybe even replays or social media content.

Broadcast / Exposure: For games televised or streamed, such screens look more professional, raising the profile of the club.

Future Proofing: Digital infrastructure opens the door to more innovations (interactive content, dynamic ticketing, etc.).

Hednesford Town – Already Raising the Bar

In recent seasons, Hednesford have shown that they’re serious about developing their ground and technology:

They recently unveiled a next-generation pitch system at Keys Park, incorporating the Formavoid substructure to better manage water drainage, improved airflow, and sustainability. 

Other ground improvements: new hoardings, maintenance, repainting, facility upgrades. 

All of this demonstrates both the capacity and the appetite for putting in place infrastructure that’s ahead of many clubs at Step 4-6 of the non-league pyramid.