Grand Technix at CarFest: Bringing Whitworths to Life

September 8, 2026

CarFest was a busy three days for Whitworths, with thousands of festival-goers visiting their activation to discover, taste and experience the brand in a completely different way.

At the centre of the activation was a Grand Technix Blox unit, complete with a large LED screen, supplied to create a prominent and practical space for the Whitworths team to bring their products to life.

The setup gave Whitworths a strong presence within the festival, while also providing the space they needed for cooking, food preparation, sampling and interaction throughout the weekend.

A busy three days

The activation was built around two key Whitworths products, Nutty Kitchen and Wondermix.

Nutty Kitchen was a particular highlight, with festival-goers getting the chance to try the new Supermince, made from walnuts, lentils and quinoa. Thousands of freshly prepared chilli bowls were served throughout the weekend, giving visitors the opportunity to try the product for themselves.

Wondermix was also a big hit, with Power Packs being handed out across the festival as a nutritious snack. Demand was so high that the team completely ran out of stock.

The combination of the physical activation space and LED screen helped the Whitworths brand stand out in what was a very busy festival environment.

From the workshop to the festival

One of the best parts of working on projects like this is seeing a unit go from a concept and a build in the workshop to becoming part of a live brand experience.

Our Blox units are designed to provide brands and event teams with a flexible, practical space that can be adapted for different uses. Adding a large format LED screen gives the unit another dimension, allowing brands to communicate their message clearly and attract attention from across the surrounding area.

At CarFest, the unit became much more than a structure. It provided the base for the Whitworths activation and helped create a space where people could stop, engage with the brand and, most importantly, try the products.

A great result for everyone involved

CarFest was a great example of how the right event setup can help turn a brand activation into an experience.

For Grand Technix, it was another opportunity to put one of our Blox units to work in a busy live environment and see it doing exactly what it was designed to do.

A big thank you to the Whitworths and Grand Technix teams involved in bringing the project together.

We are looking forward to seeing where the Blox goes next.