Blox: Whitworths at Birmingham Bullring
The Brief
Create an experiential activation in a high footfall, major city centre location to drive high levels of brand awareness, customer engagement, product sampling, customer retention and future sales.
The Solution
The GT blox. A unique experiential unit that combines a large-format ‘attract’ digital screen with an all-purpose and fully branded base ‘activation’ unit that can be rapidly deployed in multiple environments.
The Activation
Strategically positioned at the main entrance to Bullring Birmingham, the Whitworths blox unit was in play for 7 days.
Delivering powerful brand awareness and encouraging customer interaction Monday – Friday, the experience literally came alive on the weekend with the dispensing of much sought after product samples!
